The type of business personality you have can affect the way that you run your company. It can give you an advantage to know this personality type so you can assess how you make your business decisions. Four basic business personality types exist. Although they may go by different names, depending on whom you talk to, the characteristics of each personality type correspond to a basic set of personality traits. The four personality types often cited in business and in other areas of life are based on the Myers-Briggs Type Indicator. These are often designated by a single term that is a catch-all description of the personality type, but actually encompasses only a small snapshot of what the personality entails...
Dominant
The dominant personality type is the hard-working and objective-focused person who is sometimes referred to as the "choleric" personality type or even a "type A" personality. This is businessperson who knows how to achieve his goals and doesn't mind being straightforward and to-the-point in how he handles his employees and business relationships. These business leaders generally work with a high level of energy and are objective-driven, always trying to accomplish the next important business task.
Expressive
Expressive people are the ones who make natural salespeople and have the ability to use their extroversion to their advantage. The expressive businessperson is the one who generally tends to be optimistic and competitive in her approach to business. These people are also high-energy types who are always on the go and are always willing and ready to accept the next challenge. These extroverts make great marketing professionals and even business trainers because of their outwardly obvious personality. They know how to establish business relationships and maintain them through their enthusiastic approach to their business endeavors.
Introverts
The introvert is the exact opposite of the expressive personality type in business. This person is the analytical type who thinks things through very carefully before acting. The introvert tends to not be driven by emotion but rather by facts and data that helps her make an informed business decision. She is the one who must know all of the necessary details before making such a decision through careful deliberation. Although sometimes portrayed as the pessimist, the introvert simply prefers to be the voice of reason or the devil's advocate among her co-workers and employer. She prefers to act in a rational manner and not make a business mistake.
Relational
The relational personality type is someone who is similar to the expressive type in that he is outwardly expressive -- but only to a certain extent. These businesspeople are the ones who work best in group situations and are driven by their relations to other employees. Even though driven by outward relations, this personality type does sometimes have an introverted side to his personality as well. He can be easygoing and will sometimes exhibit the "go with the flow" mentality that helps him avoid conflict in the business world. Because of this, the relational businessperson tends to be a better follower in business matters, rather than a leader.
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