FIVE WAYS TO GROW YOUR BUSINESS IN THIS HARD TIMES

Things are difficult in Nigeria Business Circle. As business owners, we can see and feel it. The economy situation has been slow. The dollar is trading at an all time high. Things look hopeless and there are a lot of wailing and murmuring from business owners and the masses. In all this turbulence, can one be able to sustain their business? Can you be able to Grow your Business in this hard time? The answer is YES. Some of the greatest companies in the USA were built during economic recession. It’s either you see opportunity during this hard time and seize it, or you keep complaining of the economic climate while others are growing their businesses despite the situation.
 Today, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and businesses that have not yet recognized this in their marketing strategies need to adapt fast in order to have an edge in a highly competitive marketplace.

No matter how hard things seem to be, people are still buying products and making use of services. It’s your responsibility to ensure you can reach your target prospect at the exact time they need your products and services. Here are the five ways you can grow your Business using Digital Marketing in this hard time:

1) Email Marketing: -  Making use of email marketing to promote your products and services is one of the best marketing decisions you will make this year. Email marketing has the highest return on investment compare to other digital marketing channels according to research. Start gathering your target prospect email addresses and send them your newsletter. Always send them informative content and occasional promotion of your products and services if you intend to get the best result.

2)  Mobile SMS: - According to Nigeria Communication Commission, there are over 152 million active phone lines in Nigeria. Sending highly targeted SMS to your target audience is a great way of publicizing your business and getting more sales. Go through your invoices and customers database. Get their phone numbers and start sending SMS right away. Building a phone number database of your target prospect and consistently sending them SMS is a unique way to ensure they will continue to think about your business and also buy from you.


3) Sell through your Website or Blog: - Having a web presence is no longer optional in this digital age; it’s a must if you have the intention to grow your business during hard times. With over 97 million Nigerians having access to the internet, what is your reason for not having a website/ blog to reach a wider audience? If you have an existing one, ensure it’s optimized to sell your services to increase your business revenue.

4)   Connect with your Customers on Google: -  If you intend to grow your business in 2016, ensure your business is listed on the first page of Google when your target prospect search for products and services you offer. You can achieve this either through search engine optimization (SEO) or Google Search Advertising. Whatever way you chose, there are numerous benefit being in the front of your prospect at the exact time they are searching for products and services you offer.

5) Utilize Social Media: - There is a buzz about social media right now and most people are confused about how to effectively utilize social media channels to promote their services and personal brand. It all boils down to what you intend to achieve with social media and a strategic social media plan. You don’t expect to post about your services on Facebook, Twitter, Linkedin, Instagram, etc and expect to start raking in sales. It does not work that way. Social media is a communication tool and you must have a social media marketing strategy in order to communicate effectively with your target audience in the language they understand.

No matter the tough economic situation, there are still organizations and individuals making money. What you need most in this turbulence times is an innovative way to reach more people with your services and also ensure your solution is valuable because people pay for value and not just products and services. By adopting these five results driven digital marketing ideas, you can be sure to receive an improvement in your business patronage.

Digital marketing is infinitely more affordable than traditional marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for a small fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

If you would love to have these digital marketing strategies implemented for your organization, friends, family and associates, kindly contact us at GRANDSCOPE Media. 
Email: customer@grandscopemedia.com

- by Tayo Faloye